EDELBETON
Thinking out loud while enjoying an after-work beer – in this exact setting, a carpenter and a bricklayer came up with the idea of creating a wooden table that resists the influences of wind and weather.
The material? Concrete. Having accompanied them from the first prototype on, »edelbeton« gained its identity. Appealing to the haptic as well as the visual perception. Product and brand – in its own right. Minimalism that prevails.
CLIENT BRIEF
SERVICE
Branding, Text, Photography,
Website, Print
FONT
PP Neue Montreal Book
PAPER
Gmund Urban Cement Dust
Thinking out loud while enjoying an after-work beer – in this exact setting, a carpenter and a bricklayer came up with the idea of creating a wooden table that resists the influences of wind and weather. The material? Concrete. Having accompanied them from the first prototype on, »edelbeton« gained its identity. Appealing to the haptic as well as the visual perception. Product and brand – in its own right. Minimalism that prevails.
CLIENT BRIEF
SERVICE
FONT
PAPER
Branding, Text, Print,
Photography, Website
PP Neue Montreal Book
Gmund Urban Cement Dust