Thinking out loud while enjoying an after-work beer – in this exact setting, a carpenter and a bricklayer came up with the idea of creating a wooden table that resists the influences of wind and weather.
The material? Concrete. Having accompanied them from the first prototype on, »edelbeton« gained its identity. Appealing to the haptic as well as the visual perception. Product and brand – in its own right. Minimalism that prevails.
Branding, Text, Photography,
PP Neue Montreal Book
Gmund Urban Cement Dust